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Friends of St. Paul Hockey and Ramsey County Parks & Rec have created an advertising and marketing program that encourages public/private collaboration, combining community service with commercial impact. 

We are aligned with the mission of Equity on Ice through partnership with Capital City Properties, the non-profit, fundraising arm of the St. Paul Port Authority. The goal of Equity on Ice is to bring together like-minded nonprofit organizations that use ice as a way to connect with the community, whether through athletics or the arts. Together with DinoMights, Brownbody, and the Saint Paul Police Athletic League (PAL), among others, we will work to close acheivement  gaps through ice-related activities -  one child at a time.  

Terry Fogarty - Made in Minnesota

Among pro sports teams in Minnesota, only the Twins draw larger attendance than Ramsey County Arenas. Our venues host more than
1.2 million visitors per year and those visitors spend 17,000 hours staring at blank walls
For more information visit: Ramsey County Arena Task Force Report

Arena Advertising with Friends of St. Paul Hockey is more than a campaign. It is a networking model that each year engages thousands of families from every corner of the county and throughout the state. This joint effort with Ramsey County Parks & Rec. and several  community youth associations has three primary objectives:


  1. Support Youth Engagement & Growth

  2. Enhance Arena Atmosphere

  3. Build Brands

When one compares the current volume of advertising in Ramsey County Arenas with surrounding suburban rinks, there is no comparison--even though the hours rented, attendance, and demographics on a rink-by-rink basis, are very similar. In 2017, St. Paul area youth associations formed a marketing cooperative to address the disparity. In partnership with Ramsey County Parks & Rec, with Friends of St. Paul Hockey as the 501(c)(3) program facilitor, we are ready to change forever the look and feel of Ramsey County arenas.

Thank you for your interest and we look forward to meeting with you! 

Paul Granovsky

Darlene Peterson

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